North American Communication Monitor

 

The Plank Center for Leadership in Public Relations will sponsor the North American Communication Monitor (NACM), the first survey of its kind in North America, to explore the status quo, qualities and trends of communication management in North America.

The survey, which will launch this May, addresses topics including “fake news” and how to tackle it, how communicators provide insights for decision-making, as well as leadership performance, job satisfaction and personal stress among communication professionals in the United States and Canada. Characteristics of excellent communication departments will be identified and benchmarked against results from other key markets in Asia-Pacific, Europe and Latin America.

Researchers

The NACM is led by five professors from universities affiliated with The Plank Center, including:

Findings and Results

Results of the NACM will be released October 2018.

Global Comparison

“Not only will we have a better understanding of the communication industry in North America, we will have a greater opportunity for global comparison on issues regarding integrity and trust in what we see, hear and read.”
— Gower, Director of The Plank Center.

The NACM becomes part of the Global Communication Monitor series, the largest regular global study in the field of strategic communication and public relations. The series, initiated and led by Zerfass with renowned PR professors across the world, has analyzed trends in the field for more than a decade and covers more than 80 countries across Europe, Latin-America and the Asia-Pacific region.

Almost 35,000 communication professionals worldwide working in diverse organizations have been surveyed. Comparative data will be made available for key markets worldwide, e.g. China, India, Germany, France, Italy, United Kingdom, Australia, New Zealand, Brazil, Mexico, Canada and the United States.

Sign up to receive the findings from the North American Communication Monitor:




Research

Leaders exert significant influence on the success, future and image of their profession. Yet, only a few PR studies have explored this important topic.

One goal of the Plank Center is to build a research-based foundation of knowledge regarding the values, qualities and dimensions of excellent leadership, mentorship and diversity and inclusion in PR.