The Plank Center for Leadership in Public Relations sponsored the North American Communication Monitor (NACM), the first survey of its kind in North America, to explore the status quo, qualities and trends of communication management in North America.
The survey, which launched in May 2018, addresses topics including “fake news” and how to tackle it, how communicators provide insights for decision-making, as well as leadership performance, job satisfaction and personal stress among communication professionals in the United States and Canada. Characteristics of excellent communication departments will be identified and benchmarked against results from other key markets in Asia-Pacific, Europe and Latin America.
The NACM is led by five professors from universities affiliated with The Plank Center, including:
- Drs. Bruce K. Berger and Karla K. Gower, The University of Alabama
- Drs. Juan Meng and Bryan H. Reber, The University of Georgia
- Dr. Ansgar Zerfass, from Leipzig University in Germany
Findings and Results
Tracking trends in fake news, issues management, leadership, work stress, social media skills and job satisfaction. Results of a survey of 1,020 communications.
“Not only will we have a better understanding of the communication industry in North America, we will have a greater opportunity for global comparison on issues regarding integrity and trust in what we see, hear and read.”
— Gower, Director of The Plank Center.
The NACM becomes part of the Global Communication Monitor series, the largest regular global study in the field of strategic communication and public relations. The series, initiated and led by Zerfass with renowned PR professors across the world, has analyzed trends in the field for more than a decade and covers more than 80 countries across Europe, Latin-America and the Asia-Pacific region.
Almost 35,000 communication professionals worldwide working in diverse organizations have been surveyed. Comparative data will be made available for key markets worldwide, e.g. China, India, Germany, France, Italy, United Kingdom, Australia, New Zealand, Brazil, Mexico, Canada and the United States.