The North American Communication Monitor (NACM), sponsored by the Plank Center, is the first survey of its kind in North America to explore the status quo, qualities and trends of communication management practice in Canada and the United States.*
Are you writing an article and would like to speak to a NACM expert? The Plank Center has provided you with a list of experts to speak on a variety of NACM subjects.
- Bulldog Reporter
- Institute for Public Relations
- Knoxville News Sentinel
- Business 2 Community
- University of Georgia
- University of Alabama
- University of Alabama’s College of Communication & Information Sciences
Findings and Results
Based on responses from 1,020 communication professionals working in different types of organizations, the study explores fake news and strategies to deal with fake news, top issues for the profession in the next three years, the role of providing information to support decision making, leaders’ performance, professionals’ job engagement, trust in organization, job satisfaction, work stress, as well as social media skills and management knowledge.
The NACM is led by five professors from universities affiliated with The Plank Center, including:
- Drs. Bryan H. Reber (lead researcher) and Juan Meng (lead author & analyst), The University of Georgia
- Drs. Bruce K. Berger and Karla K. Gower, The University of Alabama
- Dr. Ansgar Zerfass, from Leipzig University in Germany
Drs. Juan Meng and Bryan Reber presented the tracking trends and initial findings during the Institute for Public Relations’ Research Symposium in New York City in November 2018. Below is a copy of their powerpoint presentation or you can directly link to their presentation here.
If you or your organization would like to schedule the NACM research for your next conference or event, email Dr. Juan Meng at firstname.lastname@example.org.
Global Communication Monitor Series
Similar surveys have been initiated in Asia-Pacific, Europe and Latin America. The Global Communication Monitor series covers more than 80 countries. More than 6,000 practitioners working in communication departments of companies, non-profits, governmental organizations and agencies are surveyed in each wave of the comparative study.
*Mexico is included in the Latin American Communication Monitor.
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