Perfect Your Presentation Style
With only 9 seconds to capture an audience’s attention, making a good first impression is everything. According to Mark Harris, formerly of IBM, “The impression you make colors everything else” – the decision you are asking a person to make or action you are asking them to take. That impression translates to your company and a consumer’s decision to purchase, donate, participate, etc. in your business model.

Plank Mentor Speeches
Experience is knowledge and knowledge is power. You’ve heard it before, but let’s put it in perspective. Each year The Plank Center honors industry leaders and mentors at its Milestones in Mentoring Gala, and more than 300 professionals leave the awards ceremony with a newfound energy and excitement for public relations. Why? Because we experience an MBA-worthy crash-course on all things leadership and mentorship. Experience what we experience and incorporate what you learn into action.

Thank Your Mentors Now & Along the Way
Veteran public relations executive and Plank Center board member, Ron Culp, spoke to more than 1,800 students who became graduates of Indiana State University. A political science alumnus and first-generation college graduate, Culp began his career as a newspaper reporter, before making the change to public relations. Culp used this platform to specifically thank his mentors and encouraged graduates to “thank their mentors now & along the way.”

The Future of Public Relations
What does the future of public relations look like? How does the public relations profession remain authentic in a time of A.I., big data and “fake news”? Jon Iwata, one of the most respected leaders in corporate communications, addresses “The Future of Public Relations.”

Career Realities in a Flash Mob World
The 2011 Albert Walker Lecture delivered by Ron Culp includes five areas you can differentiate yourself from the 667 other resumes in this or any other stack.

Employee Communication: Let’s Move from Knowing to Doing
The 2011 Grunig Lecture delivered by Dr. Bruce Berger at the 2011 PRSA Conference. Berger explains how excellent public relations with groups and publics outside the organization begin with excellent communication inside the organization.

The Importance of Mentorship
Ron Culp was awarded PRSA’s Gold Anvil Award for Lifetime Achievement in Public Relations. Ron’s acceptance speech educates the importance of mentorships and how we all can pay it forward.

In Search for Leadership in Public Relations
In search for leadership in public relations, The Plank Center research yields four broad observations and nine qualities of excellent leaders.

The Constitution Makers and the Public, 1785-1790
An address before the conference of the Public Relations Society of America in 1962 by Dr. Allan Nevins. Betsy Plank references this address multiple times in her speeches throughout the years.