IBM’s Former Brand, Marketing and Communication Leader Addresses the Future of Public Relations


What does the future of public relations look like? How does the public relations profession remain authentic in a time of A.I., big data and “fake news”?

Jon Iwata, one of the most respected leaders in corporate communications, addressed “The Future of Public Relations” in a conversation Thursday, March 29. The event was hosted by The Plank Center at The University of Alabama College of Communication and Information Science’s state-of-the-art Digital Media Center, a high-tech teaching laboratory that houses the College’s professional media operations: Center for Public Television and Radio, WVUA-TV and Alabama Public Radio.

Questions were asked by our live studio audience, made up of UA students and faculty, as well as our livestream viewers.

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