Free Webinar Series

 

Discover important topics and trends in public relations by accessing The Plank Center’s free webinar series for PR students, educators and professionals.

Women & Leadership in Public Relations

Being successful in the public relations field is still challenging for women—the pay gap is real; the opportunity gap is real; and the being-heard-and-respected-gap is real. Those gaps are explored, including action items for current leaders at all organizational levels.


Leadership Report Card found PR Leaders Scored a Very Average C+
Presented at 2017 IPR Research Symposium (New York)

Dr. Bruce K. Berger presents the findings from The Plank Center’s 2017 Report Card on PR Leaders, which found public relations leaders scored a very average C+.


Becoming a PR Leader: The Art and Science of Mentorship
Presented at 2017 PRSA Conference 

Understand mentorship’s value to professionals, its link to public relations leadership, the importance of mentorship in growing diverse, inclusive workplaces, and the ten best practices to developing a mentoring program.


Championing Diversity and Inclusion to Recruit and Retain Top Talent
Presented at 2017 PRSA Conference

Examines cutting-edge research and offers best practices to be a diversity and inclusion champion when recruiting, retaining and engaging millennial professionals in public relations.


Millennials, Diversity and Inclusion in the PR Industry

Courageous conversations about millennial communication professionals, cultural perceptions in the workplace, and what can be done on individual and organizational levels to support open, diverse and inclusive workplace cultures.


Hidden Figures in PR: Putting a Long-Overdue Spotlight on African-American PR Pioneers

Who comes to mind when you think of the pioneers of the public relations profession? Our textbooks taught us the pioneers of our profession—Ivy Lee and Edward Bernays—but this webinar shines a light on those the textbooks missed, the “Hidden Figures in PR,” and provides deeper insight and understanding of the history of our profession.


Things I Wish I’d Known Before Entering the Workforce

Public relations students, are you eager to graduate and begin your career? Position yourself for even greater success by listening to industry professionals discuss their own experiences and what they wish they’d known when beginning their first job.


Promoting Diversity & Inclusion Excellence

From examining previous research to understanding how top organizations are moving the needle on diversity and inclusion, world-class experts will equip you with key takeaways that can be implemented today to serve tomorrow’s public relations leaders.


Getting a Job in Public Relations

Are you ready to get a job in public relations? Are you hungry to learn how to set yourself apart from the thousands of applicants? Featured experts examine the characteristics and traits in-demand for public relations positions, offer helpful tips on how to stand out from the competition in your job search and provide insight on how managers attract, retain and develop top performers.


Building Your Brand and Finding That First Job

PR professionals discuss what students need to do to ensure they land that first public relations job, including what employers are really looking for, what questions to ask yourself to get ready for the search, what strategy to use, and how to build your public persona online.


Agency for the Future

Public relations agencies are constantly evolving with the fast-paced global landscape of our industry. Fred Cook discusses how Golin restructured to be the agency of the future.


Ethics in PR Education

Scholars from across the country address research in PR ethics, best practices in teaching PR ethics, ethical dilemmas they’ve faced, how students view their ethics training, and why it all matters.


Corporate Responsibility & Sustainability:  So Far . . . and What’s Next

Our panel of experts discuss Corporate Responsibility and Sustainability, the lessons learned, what the new world of engagement and advocacy means for your organization, key messages for educators, and where we go from here.


Landing a PR Job After School: What Employers are Looking For and What You Can Expect to Make

Okay, so you are about to graduate with a PR degree. Now what? What kinds of jobs are out there? For that matter, are there jobs? Do you have what employers are looking for? How much can you expect to make? Our panel of experts are here to help.


How Emerging Digital Media Are Changing Our World: A Conversation for PR Educators

For public relations educators, social media platforms are presenting new and exciting challenges. How do you teach students the new skills required? How can you gain a better understanding of the problems facing organizations today? How can you develop a curriculum to support these areas?


Deciding Between a PR Job and an Advanced Degree: Making the Right Decision

Deciding what to do after graduation can be confusing, but our experts explore topics such as the advantages of taking the job; the advantages of graduate school; weighing the pros and cons; and things to keep in mind if you are thinking about graduate school.

Resources of Interest

The Plank Center is committed to helping you expand your skills and advance the practice of public relations.