Platform Magazine, an online magazine produced by and for students and educators, provides a forum for the exchange of ideas and information that encourages the ethical practice and enhancement of leadership in the field of public relations.
Platform is based at The University of Alabama in Tuscaloosa. It started with a charge from The Plank Center for Leadership in Public Relations, which paved the way for a special section of our PR campaigns course. Students were competitively selected for a spot in the class, and nine students were chosen. The course began in January 2007, and consisted of creating an online magazine for PR from the ground up. Under the instruction of Dr. Meg Lamme, Mrs. Susan Daria and Mrs. Tracy Sims, the Platform team chose the publication name, determined its purpose, wrote the first issue’s content and designed the layout of the site.
We encourage public relations students, educators and practitioners to become part of the Platform team! Here’s a link with details of how you can contribute articles and blogs to Platform Magazine.
The Plank Center features Platform articles throughout the year. Here are some of the Center’s favorites:
On February 4, 2005, the Plank Center was established to help develop and recognize outstanding public relations leaders. Its namesake? An honor to University of Alabama alumna and public relations legend, Betsy Plank. Platform Magazine article by Connor Fox.
“Everyone wants to be told a story,” Rick Looser, president and COO of The Cirlot (See-low) Agency said. The Cirlot Agency is a multimillion-dollar, international marketing, public relations and corporate communications firm headquartered in Jackson, Miss.
Betsy Plank may be gone, but her legend lives on. Plank Center Board Members share their stories about Betsy. Platform Magazine article by Myreete Wolford.
If a picture’s worth a thousand words, then Betsy Plank could have written an entire book series. Platform Magazine article by Chaslee Marshall.
Kelsie Murdock is an assistant account executive for MMI Public Relations in Raleigh, N.C. View the entire leadership series at Platform Magazine. Article by Jessica Smith.
While at California State University, Fresno, Tori Terhune co-founded and launched a student-operated public relations firm called TALK PR. Check out the entire leadership series at Platform Magazine. Article by Karly Weigel.