“Today, there are too few ‘angels’ supporting public relations education, but just a few can lead the way.” -Betsy Plank, The Professional Bond (2006, p. 10)

Betsy Plank’s vision continues on in the Center’s research and work in advancing the profession and public relations education. With your support, we can continue to nurture the ethical and effective practice of public relations and help develop outstanding leaders through a variety of programs, such as fellowships, lectures, scholarships, research and awards.

If you would like to donate online, please visit UA Online Giving. To ensure that your gift goes to The Plank Center for Leadership in Public Relations Fund, please follow these steps for the online giving site.

  • Choose Fund
    • Leave blank
  • Can’t Find Your Fund? Search all UA Funds here.
    • Type in “Plank Center for Leadership in Public Relations Endowed” the name of the scholarship fund where you would like your gift to go. (See below)
      Then, click the fund so it shows underneath “My Gift to Alabama”

You may also send a check made out to “The Plank Center.”

Checks may be mailed to:
The University of Alabama
Attn: The Plank Center
Box 870172
Tuscaloosa, AL 35487

If you wish to make a book contribution to The Plank Center Library or donate your papers to The Plank Center Special Collection for Public Relations, please contact Dr. Karla Gower at or call 205-348-7250.

For more information on how you can support The Plank Center, please call 205-348-7250.

Our Mission

The Plank Center’s mission is to help develop and recognize outstanding diverse public relations leaders, role models and mentors to advance ethical public relations in an evolving, global society. The Center works to achieve its mission by:

Advancing knowledge of leadership values and skills in the profession;

Supporting research, teaching, service, and professional educational efforts that help develop diverse, responsible and trustworthy leaders;

Bridging the interests and vision of the practice and education; and

Collaborating with other groups and associations to nurture the ethical and effective practice of public relations.