Peter Hirshberg, 2011 Executive Honoree

Peter Hirshberg, Executive

Peter Hirshberg is at the epicenter of the noisy, connected world of online conversation. He is changing our thinking about marketing, branding and customer relationships. A Silicon Valley executive with several high profile marketing and branding related ventures, Peter has led emerging media and technology companies at the center of disruptive change for more than 20 years.

He is CEO of The Re:imagine Group, a fast-growing agency helping brands with strategy and marketing in a world of empowered and connected audiences and customers. He’s worked with executive teams at Best Buy, Sony, IBM, Verizon, GE, Estee Lauder, Telefonica and many others on digital and growth strategies.

Previously Hirshberg served as Chairman of Technorati, the largest social media ad network with an audience of over 108 million unique visitors a month on over 400 professionally run sites with over a billion monthly page views.

He is a board member of ActiveVideo Networks and serves on the advisory boards of Ideeli and GlamMedia. He is a Trustee of The Computer History Museum and a Henry Crown Fellow of the Aspen Institute. Since 2009 Hirshberg’s been an advisor the MIT SENSEable Cities Lab and a Senior Fellow at the USC Annenberg Center on Communication Leadership and Policy.

Hirshberg is Co-Founder & Chairman of San Francisco’s Grey Area Foundation for the arts. Guided by the principles of openness, collaboration, and resource sharing, GAFFTA’s promotes creativity at the intersection of art, design, sound, and technology.

Previously Hirshberg served as president and CEO of, the online prestige beauty etailer co-owned by Estee Lauder Companies, Chanel and Clarins.  He was founder and CEO of Elemental Software (sold to Macromedia in 1999).

During a nine-year tenure at Apple Computer, Hirshberg headed Enterprise Marketing, where he grew Apple’s large business and government revenue to $1 billion annually and helped lead the company’s entry into the online service arena.

Peter is a frequent technology and media industry speaker, having presented at TED, the World Economic Forum, DLD, EG the Entertainment Gathering, the 140 Character Conference, Agenda (back in the day…), The Aspen Ideas Festival, TIEcon, CEBIT, WEB 2.0 Summit, and many other events.

Peter Hirshberg earned his bachelor’s degree at Dartmouth College and his MBA at Wharton.