IBM’s Former Brand, Marketing and Communication Leader to Address the Future of Public Relations

Jon Iwata, the former senior vice president and chief brand officer for IBM, and one of the most respected leaders in corporate communications, will address “The Future of Public Relations” Thursday, March 29.

What does the future of public relations look like? How does the public relations profession remain authentic in a time of A.I. and fake news?

Jon Iwata, executive-in-residence for the Yale School of Management and the former senior vice president and chief brand officer for IBM, is set to address this topic. The Plank Center for Leadership in Public Relations invites you to tune in for the Facebook Live conversation Thursday, March 29 at 2:15 p.m. ET.

Over a career that spanned the advent of the Internet in business through the first business applications of artificial intelligence, Iwata was responsible for stewardship of the IBM brand and for positioning IBM as a global agenda-setter – shaping the company’s dialogue with the world; engaging its stakeholders; and ensuring that its brand and culture moved to the future while remaining authentically IBM.

“There aren’t many people who are recognized across multiple industries, but Jon certainly is one,” said Dr. Karla K. Gower, professor of advertising and public relations at UA and director of The Plank Center for Leadership in Public Relations. “He is a thought leader who set new standards for excellence and achievement in IBM, and across our profession.”

For more information on this event, please visit or watch the presentation live via this link

About the Plank Center for Leadership in Public Relations

The Plank Center for Leadership in Public Relations is the leading international resource for practitioners, educators and students who are passionate about advancing their careers and the public relations profession. Led by a national advisory board of leading educators and practitioners, the Center develops and recognizes outstanding diverse public relations leaders, role models and mentors to advance ethical public relations in an evolving, global society. Founded in 2005, the Center is named after Betsy Plank, the first lady of PR. Betsy’s legacy and vision continues on in the Center’s programs and initiatives to advance the profession and public relations education. For more information, please visit

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