Dr. Meg Lamme


Dr. Meg Lamme (pronounced lamb) is a professor emeritus of public relations. With research interests in public relations history, specifically the influence of social reform, religion, and women on the development of the field, she teaches public relations and communication history classes at the undergraduate and graduate levels.


Book chapter

Lamme, Margot Opdycke. “‘Where the Quiet Work is Done’: Biography in Public Relations.” For Perspectives on Public Relations Historiography and Historical Theorization, edited by Tom Watson. London: Palgrave Macmillan. Scheduled for summer 2015.

Recent works include:


  • Lamme, Margot Opdycke. Public Relations and Religion in American History: Evangelism, Temperance, and Business. New York: Routledge, 2014. For Research in Public Relations Series.
  • St. John, Burton, III, Margot Opdycke Lamme, and Jacquie L’Etang, eds. Pathways to Public Relations: Histories of Practice and Profession. London: Routledge, 2014. For New Directions for PR and Communication Research Series.


  • Lamme, Margot Opdycke, and Karen Miller Russell. “Removing the Spin: Toward a New Theory of Public Relations History.” Journalism & Communication Monographs, 11, no. 4 (January 2010): 281-362. doi:10.1177/152263791001100402

Journal articles

  • Russell, Karen Miller, and Margot Opdycke Lamme. “Business Responses to the Civil Rights Movement: A Public Relations Perspective.” Public Relations Review 39, no. 1 (2013): 63-73. doi:10.1016/j.pubrev.2012.09.008
  • Lamme, Margot Opdycke, and Lisa Mullikin Parcell. “Promoting Hershey: The Chocolate Bar, The Chocolate Town, The Chocolate King.” Journalism History 38, no. 4 (Winter 2013): 198-208. Available at Communication & Mass Media Complete database, accession no. 84687730.
  • Parcell, Lisa Mullikin, and Margot Opdycke Lamme. “Not ‘Merely an Advertisement’: Purity, Trust, and Flour, 1880-1930.” American Journalism 29, no. 4 (2012): 94-127. Available at Communication & Mass Media Complete database, accession no. 83392797.
  • Lamme, Margot Opdycke. “Temperance and Anheuser-Busch’s Tatler, 1919-1922.”Brewery History 147 (Summer 2012): 2-16. Access the journal at: http://www.breweryhistory.com/journal/
  • St. John, Burton, III, and Margot Opdycke Lamme. “The Evolution of an Idea: Charting the Early Public Relations Ideology of Edward L. Bernays, 1919-1929.” Journal of Communication Management 15, no. 3 (2011): 223-235. doi:http://dx.doi.org/10.1108/13632541111150998
  • Lamme, Margot Opdycke, “Shining a Calcium Light: The WCTU and Public Relations History.” Journalism & Mass Communication Quarterly 28, no. 2 (2011): 245-266. Available at Education Full Text/H.W. Wilson database, accession no. 63238245.

Her research also has been published in Journal of Public Relations Research, Atlanta Review of Journalism History, Social History of Alcohol and Drugs, and both editions of the Encyclopedia of Public Relations. Her book chapters have appeared in Editing for the Mass Media and both editions of Mass Communication in the Global Age. She is editorial board member/corresponding editor of Journal of Public Relations Research, Public Relations Review, Journalism History, and American Journalism.

Additionally, she serves on the editorial board for the Women in American Political History Series, edited by Pamela Parry and David R. Davies, Lexington Press, and on the Academic Committee for the International History of Public Relations Conference.

With more than 15 years of public relations experience in the corporate, nonprofit, and government sectors, Dr. Lamme has taught public relations writing, management, and campaigns, and mass communication history. She has directed honors projects, independent research, internships, and practicums, mentored students in UA’s Emerging Scholars program, and she has been a faculty advisor for the Public Relations Student Society of America. Her contributions to graduate education have included courses in advertising and public relations trends, management, and historical methods, and oversight of and collaboration with students on independent research projects and on master’s and doctoral committees. Her students’ works have been recognized by AEJMC’s History Division, the Public Relations Council of Alabama’s Student Medallion Awards, and UA’s Undergraduate Research and Creative Activity Conference.

Dr. Lamme has been Accredited in Public Relations (APR) by the Public Relations Society of America/Universal Accreditation Board since 2001, she is a scholar of The Plank Center, and she is a Safe Zone Ally at UA.

For info on public relations scholarship, see the AEJMC Public Relations Division, NCA Public Relations Division, ICA Public Relations Division, PRSA Educators Academy.

For info on mass communication history, see the American Journalism Historians Association, AEJMC History Division, ICA Communication History Division.

For info on public relations history, see the International History of Public Relations Conference.

Contact via email: lamme@apr.ua.edu

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