10 Characteristics for Success in PR


Gary D. McCormick, APR, Fellow PRSA, is the principal of GMc Communications. One of the first things he asks every student who tells him they want to go into public relations is, “Do you have the personality for PR?” In this light, what does it take to be successful at public relations?

Here is Gary’s top 10 characteristics for success.


Gary McCormick

This article was originally published in Legacies from Legends in Public Relations, a book published by The Plank Center in 2007.

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