Resource Guides


The Plank Center’s resource guides provide a framework and support leadership and research in public relations. From umbrella beginners tips to more niche, tailored topics, The Plank Center offers a series of tactical, skill-based guides available for broad educational use.

Mentorship Guide (PDF)

Backed by collegiate white papers, top industry professionals and researchers, The Plank Center’s Mentorship Guide offers a living series of tips and tricks on how to get the most out of a mentorship relationship. This guide was made to supplement mentorship programs, lesson plans, and/or professional relationships. With a quick, complimentary download, professional groups and individuals alike will receive relevant and supported counsel.

Educate & Elevate: An Educator’s Guide to Empower Others to Change the World (PDF)

From the classroom to the boardroom, leaders play crucial roles in all groups and at all organizational levels, and The Plank Center is pleased to offer you free resources to develop and strengthen your and your students’ leadership skills. This toolkit is filled with best practices in leadership, mentorship, and diversity and inclusion; lessons from leaders; classroom activities; and much more.

Lead with Purpose (PDF)

College is an integral time for public relations students to develop the leadership skills needed in the profession. The Student Leadership Toolkit is a comprehensive guide designed to provide students with vital resources, which will help to enhance students’ education and further develop them as emerging leaders. This toolkit contains lessons from PR professionals, research in leadership and mentorship, best practices, scholarship opportunities and additional resources for professional development.

On-Camera Interview Guidelines (PDF)

Need some advice for your upcoming on-camera interview? The pros at Perfect Cut Productions provided this one-pager complete with what to wear, what to avoid, best practices and additional tips to have you camera ready.



Our Mission

The Plank Center’s mission is to help develop and recognize outstanding diverse public relations leaders, role models and mentors to advance ethical public relations in an evolving, global society. The Center works to achieve its mission by:

Advancing knowledge of leadership values and skills in the profession;

Supporting research, teaching, service, and professional educational efforts that help develop diverse, responsible and trustworthy leaders;

Bridging the interests and vision of the practice and education; and

Collaborating with other groups and associations to nurture the ethical and effective practice of public relations.