Betsy Plank Day

Betsy copy

The Plank Center for Leadership in Public Relations honored the late public relations legend and its namesake, Betsy Plank, by hosting a national celebration, #BetsyPlank Day, on April 4. For the sixth consecutive year, we will celebrate the life and legacy of Betsy Plank, the First Lady of public relations and the “Godmother of PRSSA.” Her contributions to the industry, example of leadership and passion for students have shaped the definition of success in the field today.

Betsy Day ­involves a national social media campaign using #BetsyPlank. Last year, more than 45 PRSSA Chapters, student-run firms and organizations competed for the Betsy Plank Championship title.

This interactive toolkit provides exactly what your organization needs to compete in the 2019 #BetsyPlank Competition

Step 1: Watch the 4-minute Betsy Plank Documentary with your organization to learn about and get inspired by Betsy Plank’s legacy. Snap a selfie, share and tag @PlankCenterPR on Twitter or Instagram with #BetsyPlank.

Step 2: Betsy believed “volunteering was good for the soul.” There is no better way to celebrate #BetsyPlank than by giving back to your local campus or community. Have your organization volunteer between now and April 4, 2019, and remember to share it by using #BetsyPlank on Twitter or Instagram.

Step 3: Summarize how your organization completed Step 1 and 2 by combining words and visuals in a document. This document will be what the judges use to select the winners. Email the summary to by or on April 4, 2019.

#BetsyPlank Competition Grand Prizes:

  • Grand prize: One Skype session with a Plank Center board member and one Skype session with an Emerging Leader Group member
  • 2nd place: Two Skype sessions with an Emerging Leader Group member
  • 3rd place: One Skype session with an Emerging Leader Group member






Resources of Interest

The Plank Center is committed to helping you expand your skills and advance the practice of public relations.