10 Qualities of Excellent PR Leaders

 

Leaders exert significant influence on the success, future and image of their profession. Yet, only a few PR studies have explored this important topic. One goal of The Plank Center is to build a research-based foundation of knowledge regarding the values, qualities and dimensions of excellent leadership in PR.

Over the past decade, the Center conducted 23 studies of leadership in public relations. Here are 10 key qualities of leaders based on that research.

10 Qualities of Excellent PR Leaders

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