10 Patterns of Success in PR


One goal of the Plank Center is to build a research-based foundation of knowledge regarding the values, qualities and dimensions of excellent leadership in public relations. When the Center was founded in 2005, research was already being conducted.

The graphic below, highlighting 10 Patterns of Success in Public Relations, is part of a larger research paper project for which Bill Heyman and Dr. Bruce Berger received the ICA Top Paper Award in 2005. In 2007, the research, written as an academic article, was published in the International Journal of Strategic Communication. This was the first of four research projects that have been generously supported by Heyman Associates. The others were in 2008, 2012-13, and 2015.


Our Mission

The Plank Center’s mission is to help develop and recognize outstanding diverse public relations leaders, role models and mentors to advance ethical public relations in an evolving, global society. The Center works to achieve its mission by:

Advancing knowledge of leadership values and skills in the profession;

Supporting research, teaching, service, and professional educational efforts that help develop diverse, responsible and trustworthy leaders;

Bridging the interests and vision of the practice and education; and

Collaborating with other groups and associations to nurture the ethical and effective practice of public relations.