2007 Living Legends Panel

On October 21, 2007, at the Public Relations Student Society of America’s conference in Philadelphia, four legendary and award-winning leaders in public relations gathered to share views from their collective experience in agency, corporate, community and government practice. The four panelists–Judith Bogart, Ron Culp, Ofield Dukes and Gary McCormick–responded to questions about public relations that were posed by 300 student attendees. The questions ranged from hiring issues, to professional development, to ethics in practice, to the value, role and image of the practice in society. The session was sponsored by The Plank Center, on the occasion of PRSSA’s 40th anniversary year, and it was moderated by Dr. Bruce Berger, director of The Plank Center.

Full Video

2007 Living Legends Panel: Q&A, Part 1: Changes in PR

04:15

2007 Living Legends Panel: Q&A, Part 2: Life-Changing Books

03:55

2007 Living Legends Panel: Q&A, Part 3: Careers in PR: How and Why

04:35

2007 Living Legends Panel: Q&A, Part 4: Lessons Learned

06:34

2007 Living Legends Panel: Q&A, Part 5: Challenges of Non-Proft

05:27

2007 Living Legends Panel: Q&A, Part 6: Value of Work Experience

04:34

The Summit Conversation

Read what others thought about the Plank Center Leadership Summit as it was happening.