Carolyn Lok is a brand and communications strategist, social media specialist and content creator. She previously worked at 22Squared, leading comprehensive brand campaign strategies and audience insights for various consumer packaged goods, grocery and automotive brands. Prior to that, she worked as a project management associate at Weber Shandwick across the IBM and the GSK businesses.

She graduated from the University of Florida with a Bachelor of Science in Public Relations and served as the 2020-2021 Public Relations Student Society of America National President during her senior year. She is also a part of The Plank Center’s Emerging Leaders Committee, where she served as the 2024 chair and co-hosted the podcast “Talking Points: Powered by The Plank Center.“

You can otherwise find her writing for her Substack newsletter, “wtf is she talking about?,” sticking her nose in books or collecting as many blind boxes as her wallet allows.