Mark Bain

Mark Bain retired in 2024 after 45 years of work in global communications and consulting.

Mark earned a Bachelor of Science in Communications (Advertising and Public Relations) from the University of Utah in 1979. There, he revived a dormant Public Relations Student Society of America chapter that continues to operate today. 

Mark started his career with Burson-Marsteller (now Burson), a leading global public relations/public affairs firm, and served in various advisory and leadership roles in its New York, Los Angeles, Hong Kong and Tokyo offices.

Next, Mark headed global communications teams at Alticor Inc., parent of Amway, the world’s largest direct-selling company, and Baker McKenzie, one of the world’s largest law firms. He was also a senior advisor at Reputation Institute.

Most recently, at upper 90 consulting, Mark helped communications and other functions strengthen team culture and elevate performance. He conducted operational and cultural assessments, developed strategic plans, modeled critical competencies, designed new operating models and organizational structures, and created high-performance operating systems. In addition, his research studies provided insights into leadership, talent, professional development and high performance in communications teams.

Mark’s work has been recognized by several organizations. At Burson-Marsteller, his client programs received two Silver Anvil Awards from the Public Relations Society of America. The World Federation of Direct Selling Associations presented its Distinguished Service Award to Mark in 2005 for his work as Advocacy Committee chair to strengthen the industry’s global reputation. In 2006, his Alticor team was named PR Week’s Large Corporate Team of the Year.

A former member of the Arthur W. Page Society, Mark served on the group’s Professional Development Committee, contributed to several thought leadership initiatives, and helped to develop a mentoring program for young professionals. He also served on the Operating Committee and Nominating Committee of Page Up, a Page Society group for future leaders.

Mark served on the board of The First Tee West Michigan, a nonprofit organization that uses the game of golf to teach values and life skills to disadvantaged children. He also developed Project Advantage, a nonprofit now serving recreational needs in West Michigan.