Racial and Gender-Based Differences in the Collegiate Development of Public Relations Majors: Implications for Minority Recruitment and Retention

 

Because of the importance of recruitment and retention of future practitioners at the college level, this project was designed to examine the collegiate development of public relations students, from an educational and social perspective, to uncover any differences based on race and gender. The study helped identify areas of need, concern and opportunity that could help improve the development of underrepresented groups, which will lead to them potentially entering the profession and advancing to management positions. Based on the findings from this study, the research team will draw conclusions and provide academic and professional recommendations that will assist in the recruitment, mentoring and retention of potential underrepresented students, which will in turn hopefully lead to an increase in diversity among practitioners entering the field.

Download Racial and Gender-Based Differences in the Collegiate Development of PR Majors (PDF)

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