Why is the PR industry so far behind where it needs to be with D&I? Dr. Nilanjana Bardhan’sresearch showcases D&I trends throughout the 1990s and 2000s. How has the conversation shifted? The research highlights emerging themes and offers suggestions. The common denominator is leadership and leaders need to step up.
“Knowing where to look and knowing how to recruit and retain a diverse workforce are among the most critical steps in improving diversity. Diversity training, mentoring and organizational changes are also essential elements. And perhaps most important, those in leadership positions must become advocates for diversity.” (PR Coalition, 2005, p. 1)