To help the public relations industry embrace a diverse and inclusive culture for recruitment and retention of talent, this study aims to understand the Arthur W. Page Society members definition of diversity and inclusion, their best diversity and inclusion management practices, in particular, the practices related to recruitment and retention of talent from under-represented groups, how they evaluate their D&I initiatives, and what makes those best practices work. This study is based on a quantitative survey of 82 members. Follow-up qualitative in-depth interviews were also conducted with selected Page members who have been effectively implementing their “best practices” activities/actions for D&I.
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