USAA Executive Delivers the Koten Lecture

 

Wendi Strong, executive vice president and chief communications officer of enterprise affairs for USAA, one of America’s leading financial service companies, delivered the Koten Distinguished Lecture in Public Relations on March 31. Strong’s topic was on the “Corporate Character and the #PR Profession: The Power of Shared Belief.”

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The Plank Center’s mission is to help develop and recognize outstanding diverse public relations leaders, role models and mentors to advance ethical public relations in an evolving, global society. The Center works to achieve its mission by:

Advancing knowledge of leadership values and skills in the profession;

Supporting research, teaching, service, and professional educational efforts that help develop diverse, responsible and trustworthy leaders;

Bridging the interests and vision of the practice and education; and

Collaborating with other groups and associations to nurture the ethical and effective practice of public relations.