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PUBLIC RELATIONS DAY 2008
In support of its leadership mission, The Plank Center will conduct a
Public Relations Day for public relations students at the University of
Alabama on November 6, 2008. The goals of the day are to highlight leadership
values and skills in daily practice and to help prepare students to be productive
and responsible professionals.
The first PR Day was held in March 2006.
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Public relations student leaders met with Betsy Plank during the conference
(l-r): Lana Kassis, VP of PRSSA (2005-6); Larry St. John, president of PRSSA
(2005-6); Haley Moore, president of PRSSA (2006-7); and Betsy Plank.
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The day long conference drew 470 student participants to 11 sessions and workshops
led by UA graduates who hold communication positions in various companies, agencies,
and non-profit organizations in the southeast. UA public relations faculty members
Karen Cartee, I-Huei Cheng, Susy Daria, Bill Gonzenbach, Karla Gower, Meg Lamme,
and Tracy Sims organized and moderated the sessions.
The conference opened with an interview with Betsy Plank, chair of The Plank
Center. She discussed the importance of ethics in practice, shared perspectives
on the evolving history of the profession, and provided insights into her own
experiences as one of the first women to hold a leadership position in the field.
Other sessions and presenters included:
- Business Etiquette
Nancy Wood, Communications Consultants, Atlanta
- A Day in the Life of a PR Pro
Jim Bakken, McNeely Pigott & Fox,
Nashville, TN
Holly Shephard Lollar, Kid One Transport, Birmingham, AL
Allison Pullen, Intergraph Corporation, Atlanta
Lindsay Pettit, Manning Selvage & Lee, Atlanta
- Beyond Facebook: How PR Uses Online Communications
Doug
Black, Luckie & Company, Birmingham, AL
- Behind the Scenes of the “Mississippi: Believe It” Campaign
Rick
Looser and Kristin Walker, The Cirlot Agency, Jackson, MS
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