Shelly Lazarus, 2013 Executive Honoree

Shelly Lazarus, Executive

Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather, rose through the ranks assuming positions of increasing responsibility in the management of the company, including president of O&M Direct North America, Ogilvy & Mather New York and Ogilvy & Mather America. She was named worldwide CEO of Ogilvy & Mather in 1996 and Chairman in 1997.

Shelly started at Ogilvy at a time when the agency’s legendary founder David Ogilvy still walked the halls, and personally preached that the purpose of advertising was to build great brands. Under Shelly’s leadership, that essential mission remained the centerpiece of the company’s philosophy, extending across regions and marketing disciplines, and attracting some of the world’s largest and most respected brands, including American Express, BP, Coca-Cola, IBM, Motorola and Unilever among many others.

Shelly has been a frequent industry honoree. Advertising Women of New York selected Shelly as its “Woman of the Year” in 1994. She was honored by Women in Communications with their Matrix Award in 1995, was named “Business Woman of the Year” by the New York City Partnership in 1996, and “Woman of the Year” in 2002 by the Direct Marketing Association (DMA).

She has appeared numerous times in Fortune magazine’s annual ranking of America’s 50 Most Powerful Women in Business. Shelly was the first woman to receive Columbia Business School’s Distinguished Leader in Business Award as well as the Advertising Educational Foundation’s (AEF) Lifetime Achievement Award. She is a member of the DMA’s Hall of Fame and a 2013 American Advertising Federation Hall of Fame inductee.

Shelly serves on the boards of several corporate, philanthropic and academic institutions: General Electric, Merck, New York Presbyterian Hospital, American Museum of Natural History, Committee Encouraging Corporate Philanthropy, World Wildlife Fund, AEF, Partnership for New York City, Lincoln Center and the Board of Overseers of Columbia Business School, where she received her MBA in 1970. She served for five years as Chairman of the Board of Trustees of Smith College, her alma mater.

She is a member of Advertising Women of New York, The Committee of 200, Council on Foreign Relations, The Business Council, Women’s Forum Inc. and Deloitte WIN External Advisory Council. She also served as Chairman of the American Association of Advertising Agencies.


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Research

Leaders exert significant influence on the success, future and image of their profession. Yet, only a few PR studies have explored this important topic.

One goal of the Plank Center is to build a research-based foundation of knowledge regarding the values, qualities and dimensions of excellent leadership, mentorship and diversity and inclusion in PR.