An award-winning professor, scholar, author, and public relations practitioner with more than three decades of experience, Dr. Jinx Coleman Broussard holds the Bart R. Swanson Endowed Memorial Professorship in the Manship School of Mass Communication. While teaching journalism, public relations, and strategic communication on the college level, Broussard earned a doctorate and solidified her career in the academy. She had been director of university for Dillard University in New Orleans, press secretary to the city’s mayor and director of public information for the city. She also was CEO of Jinx Broussard Consulting and Public Relations for several years.
In 2019, the History Division of the Association for Education in Journalism and Mass Communication named its top teaching award in Broussard’s honor: Jinx Coleman Broussard Award for Excellence in the Teaching of Media History, “recognizes the many years and many levels of her valued contribution to our field as a scholar and mentor,” the Division noted. This year, the Division honored Broussard with the Donald L Shaw Senior Scholar award. In addition, LSU named Broussard a Distinguished Professor.
Broussard received the 2018 Scripps Howard National Journalism and Mass Communication Teacher of the Year award. She also received the E. W. Scripps School of Journalism at Ohio University 2019 Guido H. Stempel III Research Award that recognizes her body of research. She is an expert on the history of the black press and is the author of the national award-winning book titled African American Foreign Correspondents: A History, which followed Giving a Voice to the Voiceless: Four Pioneering Black Women Journalists. Broussard researches the representation of racial and ethnic minorities, public relations, and crisis communication.
Her co-authored book titled Journalism and Public Relations in Times of Crisis: A Symbiotic Relationship was published in June 2019. In addition to speaking on crisis communication, she lectures and conducts workshops on public relations strategies and tactics.
Broussard’s public relations students have won two first place and one second-place national awards since 2014 for conceiving of and implementing comprehensive campaigns for nonprofit organizations. Students and professionals Broussard has taught and mentored have gone on to successful careers in the industry and the academy.