Bob Feldman, 2018 Legacy Honoree

 

Bob Feldman 019

Bob Feldman is co-founder and partner of PulsePoint Group, a management and digital consulting firm with offices in Los Angeles and Austin. The firm was founded in 2008 and acquired in 2014 by ICF International (Nasdaq: ICFI).

PulsePoint Group provides insight, strategy development and strategic execution for communications and marketing management challenges, with a special focus on social and digital engagement. Clients are generally among the Fortune 500 and from multiple industry sectors.

The firm specializes in C-suite consulting in three key areas: Organizational Design & Change Management; Brand and Reputation Management; and Digital and Marketing Transformation.

Feldman has advised such PulsePoint clients as Bristol-Myers Squibb, Cox Enterprises, Chevron, CVS Health, Deloitte, Disney, DuPont, GE, General Mills, Hilton Worldwide, Johnson & Johnson, Kaiser Permanente, Novartis, Toyota, USAA, Visa and Wells Fargo.

Previously, he was with DreamWorks Animation SKG as the company’s first head of corporate communications and corporate marketing. The position was created as a result of the animation unit’s spin-off and IPO in October 2004 from DreamWorks SKG.

Prior to DreamWorks, Feldman lived in New York and was for eight years president and chief executive officer of the worldwide public relations firm GCI Group, an independent unit of Grey Advertising and WPP. Before GCI, he held senior positions with Ketchum and Burson-Marsteller, two other large, well-respected communications firms.

Feldman authors a monthly column in PRWeek magazine focused on the management of the corporate communications function. He also teaches a graduate-level course in corporate reputation at USC’s Annenberg School, and serves on the Board of the school’s Public Relations Center. Additionally, Feldman serves on the Board of Trustees of the Arthur W. Page Society, the professional association for senior communications executives.  He is chair of the 2018 Page annual conference, and leads the association’s initiative in online learning for its members and their staffs.

He contributes time to several important organizations: the USC Shoa Foundation, an organization dedicated to making audio-visual interviews with survivors of the Holocaust and other genocides a compelling voice for education and action; Global Health Corps, a leadership development organization focused on worldwide health equity; and Seeds of Peace, an organization that inspires and cultivates a new generation of leaders in communities divided by conflict, notably the Middle East.


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Resources of Interest

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