From the archives of Betsy Plank:
“Today’s aspiring public relations students and young professionals have a running start on their careers: formal study in the discipline and early commitment to the professiona. Most have also had internships; mentoring by educators and practitioners; leadership experience and connections through PRSSA; multi-cultrual and global perspectives.
Those opportunities weren’t there for most of my generation. We arrived from other studies, other occupations–primarily journalism. (This history/political science major had never heard of public relations!) The customary qualifications: writing. The rest we learned by the seat of our pants or skirts– growing with the field as it evolved from one-way communications, publicity and event production to a management function charged with building reputation and relationships; dedicated to truth and listening; enlightened by research; disciplined by corporate objectives; increasingly challenged by societal issues.
So what lessons learned would have currency if I were starting all over again today? Among the many I remember and value…”