Patrick Ford, 2014 Legacy Mentor

Patrick Ford*304

Patrick Ford is a senior advisor for Burson-Marsteller and serves as a Professional-in-Residence at the University of Florida for the 2017-18 academic year. In 2012, Pat became Burson-Marsteller’s vice chairman and chief client officer, following six years of driving extraordinary growth in North America as Burson’s regional president and CEO. He also served as chair of the firm’s Asia-Pacific region for nearly three years (2012-2015).

Mr. Ford has advised a wide range of clients on corporate reputation management, senior executive positioning, media strategy, and crisis communications during a 25-year career at Burson-Marsteller. His work has spanned diverse industries such as automotive, energy, financial services, food and beverage, management consulting, technology, telecommunications, and utilities.

Before joining Burson-Marsteller, he served as vice president for external affairs at the American Enterprise Institute for Public Policy Research in Washington, DC, following a brief career as a newspaper reporter.

Mr. Ford serves on Board of Trustees of the Institute for Public Relations, an international organization that supports PR research and education. He also is a member of the Advisory Board of the Scripps Howard School of Journalism at Hampton University in the United States.


More from Pat Ford:

 

Research

Leaders exert significant influence on the success, future and image of their profession. Yet, only a few PR studies have explored this important topic.

One goal of the Plank Center is to build a research-based foundation of knowledge regarding the values, qualities and dimensions of excellent leadership, mentorship and diversity and inclusion in PR.