Our founder, the legendary Betsy Plank, known as the First Lady of Public Relations, had a life-long passion for facilitating a relationship between educators and professionals so both would grow together. In 2010, Betsy’s vision would be transformed into the Educator Fellowship program. Since the inception of the program, more than 50 educators have been selected to the Educator Fellowship Program. Here is a complete list of our Plank Fellows.
Educator Fellowship Overview
A two-week summer fellowship developed specifically for public relations educators for the purpose of immersing the professors in the current day-to-day operations of the public relations function and helping create an exchange of information and ideas that will enhance the professional development of both the educators and their host organizations.
Key beneficiaries are public relations students. They can be assured their professors are knowledgeable in the current practices and issues facing practitioners and that practitioners have a greater appreciation for the value of theory and research of their classrooms in today’s public relations work.
Educator Fellowship Expectations
Educators selected as Plank Fellows will spend at least two full weeks in the offices of the sponsoring organization typically in June or July. They will be given a full orientation to the sponsoring organizations, the particular department, staff duties and responsibilities, clients and/or projects. Sponsoring organizations will designate a key professional as the official host and mentor for the visiting professors during their time in residency. In return, educators may use their own expertise to:
- Conduct a workshop or seminar for the staff of the sponsoring organization;
- Conduct a research project;
- Produce a report or white paper highlighting their impressions, key takeaways and recommendations for how the sponsors can new proficiencies in a key discipline;
- Develop proprietary knowledge in existing or new areas of strategic focus; and/or
- Interact with greater effectiveness on the college campus.
To participate in the Educator Fellowship program, the sponsoring organization will pay housing and per diem expenses up to a maximum of $3,000 for the chosen educator; the educators will pay for travel to/from the sponsoring organization, and any out-of-pocket expenses.
World-Class Host Organizations
Sponsoring organizations are drawn from world-class public relations agencies, corporations, not-for-profits and the government sector. The organizations truly see the value in the Educator Fellowship program. Placement with a particular organization depends on the educator’s area(s) of expertise. The number of placements depends on the number of organizations willing to host an educator.
Throughout the history of this program, a number of agencies and corporations have participated, including such organizations as General Motors, Harley-Davidson, Sprint, Ketchum, Edelman Worldwide, Deveney Communications, Home Depot, Johnson & Johnson, Golin, ESPN, the American Heart Association and others. Plank Center advisors undertake an outreach to past host organizations and seek to recruit new companies and agencies to join us each year. Our goal always is to recruit the leading organizations that share our deep commitment for leadership and mentoring.
Questions about the Educator Fellowship program should be directed to Dr. Karla Gower at firstname.lastname@example.org.