University of Alabama

Dr. Eyun-Jung Ki

Karla

Eyun-Jung_IMG_5968Eyun-Jung Ki, Ph.D., is an associate professor in the Department of Advertising and Public Relations at the University of Alabama and a fellow at The Plank Center for Leadership in Public Relations. She joined the University of Alabama after teaching at the University of Oregon for two quarters.

Education

Ph.D., University of Florida
MAMC (Master of Arts in Mass Communication), University of Florida
Double BA, Sookmyung Women’s University, Seoul, Korea

Research Interest

  • Organization-public relationship management and its measurement
  • Relationship cultivation strategies
  • Public Relations effectiveness measurement
  • International Public Relations

Recent Journal Publications

  • Ki, E.-J., Kim, J., & Ledingham, J. (Eds.). (2014) Public Relations as Relationship Management: Relational Approach to the Study and Practice of Public Relations (Volume II). New York, NY: Routledge.
  • Brown, K., & Ki, E.-J. (2013). Developing a valid and reliable measure of organizational crisis responsibility, Journalism & Mass Communication Quarterly.
  • Le, Y., & Ki, E.-J. (2012). The status of online public relations research: An analysis of published articles in 1992-2009, Journal of Public Relations Research.
  • Ki, E.-J., & Brown, K. A. (2012). The Effects of Crisis Response Strategies on Relationship Quality Outcomes. Journal of Business Communication.
  • Ki, E.-J., & Hon, L. C. (2012). Causal Linkages among Relationship Quality Perception, Attitude, and Behavior Intention in a Membership Organization. Corporate Communication: An International Journal, 17 (2), 187-208.
  • Khang, H., Ki, E.-J., & Ye, L. (2012). Social media research in Advertising, Communication, Marketing and Public Relations Research 1997 to 2010. Journalism & Mass Communication Quarterly.
  • Ki, E.-J., Lee, J., & Cho, H.-L. (2012). Factors affecting ethical practice of public relations professionals within public relations firms.Asian Journal of Business Ethics, 1 (2), 123-141.
  • Khang, H., Ki, E.-J., & Baek, S.-G. (2012). Exploring Antecedents of Attitude and Intention toward Internet Piracy among College Students in South Korea. Asian Journal of Business Ethics.
  • Ki, E.-J., Choi, H. L., & Lee, J. (2012). Does Ethics Statement of a Public Relations Firm Make a Difference? Yes it does!!, Journal of Business Ethics, 105 (2), 267-276.
  • Ki, E.-J., Gonzenbach, W. J., Choi, H.-L., & Lee, J. (2012). Determinants of Ethical Practices of Public Relations Practitioners. AsianJournal of Communication, 22(2), 140-159.
  • Ki, E.-J., & Chung, J. (2011). Corporate Web pages as a Key Communication Channel for Financial Publics, Public Relations Journal, 5 (4).
  • Ki, E.-J., & Kim, S.-Y. (2010). The ethics codes of public relations firms: The United States and South Korea, Journalism & Mass Communication Quarterly, 87, 2, 363-377.
  • Han, E., & Ki, E.-J. (2010). Developing a measure of celebrity reputation, Public Relations Review, 36 (2), 199-201.
  • Ki, E.-J., & Kim, S.-Y. (2010). Ethics statements of public relations firms: What do they say? Journal of Business Ethics, 91, 223-236.

Peer-Reviewed Journal Publications

  • Ki, E.-J., & Nemak, E. (in press). Decomposing impression from attitude in relationship management outcomes. Journal of Promotion Management.
  • Ki, E.-J., & Nemak, E. (in press). Situational crisis communication and interactivity: Usage and effectiveness of Facebook for crisis management by Fortune 500 companies. Computers in Human Behavior.
  • Khang, H., Han, E., & Ki, E.-J. (2014). Exploring Influential Social Cognitive Determinants of Social Media Use. Computers in Human Behavior, 36C, 48-55.
  • Lee, J., & Cho, H.-L., & Ki, E.-J. (2013). The process of government public relations strategy and tactics. Journal of Practical Research in Advertising and Public Relations, 6 (2), 67-90
  • Ki, E.-J. (2013). A model of an organization-public relationship for the banking industry, Public Relations Review, 39 (3), 216–218.
  • Brown, K., & Ki, E.-J. (2013). Developing a valid and reliable measure of organizational crisis responsibility, Journalism & Mass Communication Quarterly, 90(2June), 363-384.
  • Ki, E.-J., & Brown, K. A. (2013). The Effects of Crisis Response Strategies on Relationship Quality Outcomes. Journal of Business Communication, 50 (4), 403-420.
  • Le, Y., & Ki, E.-J. (2012). The status of online public relations research: An analysis of published articles in 1992-2009, Journal of Public Relations Research, 24 (5), 409-434
  • Ki, E.-J., & Hon, L. C. (2012). Causal Linkages among Relationship Quality Perception, Attitude, and Behavior Intention in a Membership Organization. Corporate Communication: An International Journal, 17 (2), 187-208.
  • Khang, H., Ki, E.-J., & Ye, L. (2012). Social media research in Advertising, Communication, Marketing and Public Relations Research 1997 to 2010. Journalism & Mass Communication Quarterly. 89 (2), 279-298. [SSCI] [note: Top Read Article in JMCQ since 2012]
  • Ki, E.-J., Lee, J., & Cho, H.-L. (2012). Factors affecting ethical practice of public relations professionals within public relations firms. Asian Journal of Business Ethics, 1 (2), 123-141.
  • Khang, H., Ki, E.-J., Park, I. & Baek, S.-G. (2012). Exploring Antecedents of Attitude and Intention toward Internet Piracy among College Students in South Korea. Asian Journal of Business Ethics. DOI: 10.1007/s13520-012-0017-5
  • Ki, E.-J., Choi, H. L., & Lee, J. (2012).  Does Ethics Statement of a Public Relations Firm Make a Difference? Yes it does!!, Journal of Business Ethics, 105 (2), 267-276.
  • Ki, E.-J., Gonzenbach, W. J., Choi, H.-L., & Lee, J. (2012). Determinants of Ethical Practices of Public Relations Practitioners. Asian Journal of Communication, 22(2), 140-159

Honors & Awards

  • The 2nd Place Paper, Korean Academic Society for Public Relations, April 2012.
  • Second Place of Scholar-to Scholar Presentation Award, Public Relations Division, Association for Education in Journalism and Mass Communication, August, 2010
  • Third Place of Scholar-to Scholar Presentation Award, Public Relations Division, Association for Education in Journalism and Mass Communication, August, 2010
  • First Place of the Scholar-to-Scholar Poster, Public Relations Division, Association for Education in Journalism and Mass Communication, August, 2008
  • Top Faculty Paper Award, Public Relations Division, International Communication Association, Montreal, Canada, May 2008\
  • Dissertation Research Sponsorship (est. $15,000), Florida Farm Bureau Federation
  • 2006 Korean American Scholarship Foundation (KASF) Award
  • Outstanding Graduate Student Research Award, College of Journalism and Communications, University of Florida, 2006
  • Outstanding International Student Award, College of Journalism and Communications, University of Florida, 2005
  • Korean Graduate Student Research Award, University of Florida Korean Student Scholarship and Loan Fund, 2004
  • Third Place Paper Award, Media Management and Economics Division, Association for Education in Journalism and Mass Communication, 2004
  • Top Student Paper Award, Public Relations Division, International Communication Association, 2004
  • Second Place Open Category Paper, Sales and Management Division, Broadcasting Education Association, 2004
  • Research Assistantship for Al and Effie Flanagan Professorship, College of Journalism and Communications, University of Florida, 2004-2006
  • Sookmyung Women’s University Alumnae Scholarship Award, Sookmyung Women’s University Alumnae Association, 2003
  • Hackers Alumni Scholarship Award, Hackers Institution, 2002

Professional affiliations

  • Association for Education in Journalism and Mass Communication (AEJMC)
  • International Communication Association (ICA)
  • Delta Epsilon Iota (DEI)