T.R. Reid


T.R. Reid was formerly Vice President, Global Communications, of CHC Helicopter, a global leader in helicopter transportation for the offshore oil and gas industry headquartered in Vancouver, B.C., and previously held the same role for Dell.  From 2005 to ’08 he led Corporate Communications for Dell in Asia-Pacific and Japan.

In the course of his 28-year career in public relations, he has also worked for Whirlpool Corporation and The Upjohn Company.

T.R. is a former six-year member of Georgetown (Texas) Library Foundation, the last four years as president. He conceived and directed “Yes! Library” advocacy campaign that helped secure voter approval of a bond referendum to build a $9.8 million library that opened in 2007.

He joined The Plank Center Board of Advisors in 2009.

T.R. has a BS in political science and communications from Western Michigan University.

Click here for T.R.’s video series on leadership in public relations.


Our Mission

The Plank Center’s mission is to help develop and recognize outstanding diverse public relations leaders, role models and mentors to advance ethical public relations in an evolving, global society. The Center works to achieve its mission by:

Advancing knowledge of leadership values and skills in the profession;

Supporting research, teaching, service, and professional educational efforts that help develop diverse, responsible and trustworthy leaders;

Bridging the interests and vision of the practice and education; and

Collaborating with other groups and associations to nurture the ethical and effective practice of public relations.