Keith Burton

 

For almost two decades, Keith Burton has been one of the leading industry practitioners in employee communications and change management. Keith runs his own PR consultancy, Grayson Emmett Partners, which specializes in employee engagement and working with major brands in sectors such as banking and finance, manufacturing and consumer products.

Prior to running his own PR consultancy, he was a partner with Brunswick Group, an international corporate communications partnership that helps businesses and other organizations address critical communications challenges.

Before joining Brunswick, Keith was president of Insidedge and led a global group of counselors within The Interpublic Group who were focused exclusively on improving organizational performance by building employee trust, improving internal communications and affecting overall change at many of the world’s leading corporations.

Keith has been a member of The Plank Center’s Board of Advisors since 2008 and was elected Vice Chair in 2012.

During his 30-year professional career, Keith has served clients including Tyson Foods, NASA, Boston Scientific, American Airlines, Visa International, FedEx, IBM, Georgia-Pacific, Miller Brewing, and Tyco Healthcare. Keith is nationally recognized as an expert in employee communications, crisis communications, re-engineering, change management, labor relations, corporate restructuring and litigation support.

Early in his career, he was an award-winning business journalist covering the activities of major corporations in the southwestern United States for Capital Cities Communications, Inc. He also served as a Dallas correspondent to Time and was associate editor of Texas Business magazine.

Keith is a trustee of the Institute for Public Relations. He is also an advisor to the Meadows School of the Arts Corporate Communications and Public Affairs program at Southern Methodist University and the founder and chair of the school’s annual “Legends Speak” symposium.

Keith has a BFA in journalism and an MFA in mass communication from Southern Methodist University.

Click here for Keith’s video series on leadership in public relations.

Our Mission

The Plank Center’s mission is to help develop and recognize outstanding diverse public relations leaders, role models and mentors to advance ethical public relations in an evolving, global society. The Center works to achieve its mission by:

Advancing knowledge of leadership values and skills in the profession;

Supporting research, teaching, service, and professional educational efforts that help develop diverse, responsible and trustworthy leaders;

Bridging the interests and vision of the practice and education; and

Collaborating with other groups and associations to nurture the ethical and effective practice of public relations.