Flávia Vígio is the VP of Communications for Latin America for HBO, based in Miami. Previously, Vígio Executive Director at Golin, a global PR firm that is part of IPG, the Interpublic Group. An expert in Media and Public Relations, Stakeholder Outreach, Internal Communication, Corporate Citizenship, Customer Relations and Crisis Management, she provides senior counsel to global and Latin American clients. Prior to Golin, she served as the VP of Communications of Arcos Dorados/McDonald’s Latin America, where she was responsible for the brand’s reputation in 21 countries. Prior to that, she was the head of public relations at Prima Classe, a fashion company in Milan, Italy.
Vígio is also the Chair in Brazil of the Global Summit of Women, a non-profit organization that serves as a nexus at which all sectors – public, private and nonprofit – come together to expand women’s economic opportunities globally. In this role, she’s responsible for engaging Brazilian women in business with their counterparts globally, developing networks, alliances, issues and best practices that can be used in their respective careers and businesses.
Vígio holds a degree in Social Communications with specialization in Journalism from the Pontifícia Universidade Catolica of Rio de Janeiro, in Brazil. She is fluent in Portuguese, English, Spanish and Italian.