How the Global Pandemic Affected Communications Professionals and the Industry: Insights from the 2020-2021 North American Communication Monitor

June 2021

There is no doubt that the COVID-19 global pandemic has generated an ongoing and possibly long-lasting impact on many aspects of communication, working environment, and multiple sectors of the world. It is critical to explore how communication professionals adapted to COVID-19 impacts and led to successful communication and transitions during this challenging time.

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The 2020-2021 North American Communication Monitor Identifies Trends and Challenges in a Year of Continuous Crisis

June 3, 2021

In one of the most unusual years of our lifetime, the 2020-2021 North American Communication Monitor (NACM), organized and conducted by The Plank Center for Leadership in Public Relations, disclosed key trends and challenges facing the communication profession.

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Trends and Challenges Revealed in First North American Communication Monitor

The first study to examine the state of public relations in Canada and the United States found that building and maintaining trust is the most crucial issue facing the profession. Read more

The Plank Center Sponsors, Joins Largest Study Worldwide Across 80 Countries

The Center will sponsor the North American Communication Monitor (NACM), the first survey of its kind in North America, to explore the status quo, qualities and trends of communication management in North America. Read more

North American Communication Monitor

The North American Communication Monitor (NACM), sponsored by The Plank Center, is the first survey of its kind in North America to explore the status quo, qualities and trends of communication management practice in Canada and the United States.*

NACM 2020-2021

In one of the most unusual years of our lifetime, the 2020-2021 North American Communication Monitor (NACM), organized and conducted by The Plank Center for Leadership in Public Relations, discloses key trends and challenges facing the communication profession.

Download the Full NACM Report Below (PDF)

Link to read the Comprehensive News Release

Research Team

The NACM is led by five professors from universities affiliated with The Plank Center, including:

Presentations

We hosted a Facebook Live discussion on Wednesday, June 9 to explore the results of the North American Communication Monitor (NACM) and share insights from the researchers.

Panelists: Researchers Dr. Juan Meng, Associate Professor, University of Georgia; Dr. Bryan H. Reber, Professor, The University of Georgia; Dr. Ansgar Zerfass, Professor and Chair of Strategic Communication, Leipzig University and Professor of Communications and Leadership, BI Norwegian Business School; Dr. Karla K Gower, Professor and Director of The Plank Center, The University of Alabama; Moderated by Rick White, Plank Board Member & Adjunct Faculty at The University of North Carolina at Chapel Hill.

View on Facebook | View on YouTube

NACM 2018-2019

Download the Full NACM Report (PDF)

Link to read the Comprehensive News Release

Are you writing an article and would like to speak to a NACM expert? The Plank Center has provided you with a list of experts to speak on a variety of NACM subjects.

Media Coverage

Findings and Results

Based on responses from 1,020 communication professionals working in different types of organizations, the study explores fake news and strategies to deal with fake news, top issues for the profession in the next three years, the role of providing information to support decision making, leaders’ performance, professionals’ job engagement, trust in organization, job satisfaction, work stress, as well as social media skills and management knowledge.

Download NACM Top 10 Tracking Trends (PDF)

Download NACM infographic (PDF)

Research Team

The NACM is led by five professors from universities affiliated with The Plank Center, including:

Presentations

Drs. Juan Meng and Bryan Reber presented the tracking trends and initial findings during the Institute for Public Relations’ Research Symposium in New York City in November 2018. Below is a copy of their powerpoint presentation or you can directly link to their presentation here.

If you or your organization would like to schedule the NACM research for your next conference or event, email Dr. Juan Meng at jmeng@uga.edu.

Global Communication Monitor Series

Similar surveys have been initiated in Asia-PacificEurope and Latin America. The Global Communication Monitor series covers more than 80 countries. More than 6,000 practitioners working in communication departments of companies, non-profits, governmental organizations and agencies are surveyed in each wave of the comparative study.

*Mexico is included in the Latin American Communication Monitor. 

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Read what others thought about the Plank Center Leadership Summit as it was happening.

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