How the Global Pandemic Affected Communications Professionals and the Industry: Insights from the 2020-2021 North American Communication Monitor
There is no doubt that the COVID-19 global pandemic has generated an ongoing and possibly long-lasting impact on many aspects of communication, working environment, and multiple sectors of the world. It is critical to explore how communication professionals adapted to COVID-19 impacts and led to successful communication and transitions during this challenging time.
The 2020-2021 North American Communication Monitor Identifies Trends and Challenges in a Year of Continuous Crisis
June 3, 2021
In one of the most unusual years of our lifetime, the 2020-2021 North American Communication Monitor (NACM), organized and conducted by The Plank Center for Leadership in Public Relations, disclosed key trends and challenges facing the communication profession.
Trends and Challenges Revealed in First North American Communication Monitor
The first study to examine the state of public relations in Canada and the United States found that building and maintaining trust is the most crucial issue facing the profession. Read more
The Plank Center Sponsors, Joins Largest Study Worldwide Across 80 Countries
The Center will sponsor the North American Communication Monitor (NACM), the first survey of its kind in North America, to explore the status quo, qualities and trends of communication management in North America. Read more
North American Communication Monitor
The North American Communication Monitor (NACM), sponsored by The Plank Center, is the first survey of its kind in North America to explore the status quo, qualities and trends of communication management practice in Canada and the United States.*
In one of the most unusual years of our lifetime, the 2020-2021 North American Communication Monitor (NACM), organized and conducted by The Plank Center for Leadership in Public Relations, discloses key trends and challenges facing the communication profession.
We hosted a Facebook Live discussion on Wednesday, June 9 to explore the results of the North American Communication Monitor (NACM) and share insights from the researchers.
Panelists: Researchers Dr. Juan Meng, Associate Professor, University of Georgia; Dr. Bryan H. Reber, Professor, The University of Georgia; Dr. Ansgar Zerfass, Professor and Chair of Strategic Communication, Leipzig University and Professor of Communications and Leadership, BI Norwegian Business School; Dr. Karla K Gower, Professor and Director of The Plank Center, The University of Alabama; Moderated by Rick White, Plank Board Member & Adjunct Faculty at The University of North Carolina at Chapel Hill.
Based on responses from 1,020 communication professionals working in different types of organizations, the study explores fake news and strategies to deal with fake news, top issues for the profession in the next three years, the role of providing information to support decision making, leaders’ performance, professionals’ job engagement, trust in organization, job satisfaction, work stress, as well as social media skills and management knowledge.
Drs. Juan Meng and Bryan Reber presented the tracking trends and initial findings during the Institute for Public Relations’ Research Symposium in New York City in November 2018. Below is a copy of their powerpoint presentation or you can directly link to their presentation here.
If you or your organization would like to schedule the NACM research for your next conference or event, email Dr. Juan Meng at email@example.com.
Similar surveys have been initiated in Asia-Pacific, Europe and Latin America. The Global Communication Monitor series covers more than 80 countries. More than 6,000 practitioners working in communication departments of companies, non-profits, governmental organizations and agencies are surveyed in each wave of the comparative study.
*Mexico is included in the Latin American Communication Monitor.