10 Ways to Use Your Creative Prowess for Good, Not Evil


Plank Center Fellow, Susy Daria, possesses a creative edge unlike any other. She is a professor in the Department of Advertising and Public Relations at the University of Alabama. Susan co-directs departmental advising efforts and also serves as the faculty adviser to the Capstone Student Advertising Federation. Through her classes, Susan imparts wisdom to mold and develop her students who, she is sure, will be future industry leaders.

Susan gladly shares her wisdom to you. Here are the top 10 ways to use your creative prowess for good, not evil.

Susan Daria


Leaders exert significant influence on the success, future and image of their profession. Yet, only a few PR studies have explored this important topic.

One goal of The Plank Center is to build a research-based foundation of knowledge regarding the values, qualities and dimensions of excellent leadership, mentorship and diversity and inclusion in PR.