10 Ways New Public Relations Professionals Can Develop Leadership Skills


The Plank Center’s mission is to help develop and recognize outstanding public relations leaders, role models and mentors to advance ethical public relations in an evolving, global society. For 10 years, the Center has worked to achieve its mission by advancing knowledge of leadership values and skills in the profession. In our video series, we asked public relations leaders what new PR professionals can do to begin developing leadership characteristics and skills. Here’s what they recommend.



Leaders exert significant influence on the success, future and image of their profession. Yet, only a few PR studies have explored this important topic.

One goal of the Plank Center is to build a research-based foundation of knowledge regarding the values, qualities and dimensions of excellent leadership, mentorship and diversity and inclusion in PR.