10 Tips for Students Working on PR Campaigns


Plank Center Scholar, Teri Henley, knows a thing or two about what it’s like to run a successful campaign. In addition to being the adviser of Capstone Agency, AAF and the PRSSA Bateman team at The University of Alabama, she also teaches the PR and advertising campaigns courses. Teri has compiled a list of 10 important tips for students as they work on a PR campaign.


Teri Henley


Leaders exert significant influence on the success, future and image of their profession. Yet, only a few PR studies have explored this important topic.

One goal of the Plank Center is to build a research-based foundation of knowledge regarding the values, qualities and dimensions of excellent leadership, mentorship and diversity and inclusion in PR.