10 Reasons to Practice PR in the Sports Sector


The sports industry is fast-paced, exciting and often hectic. Representatives deal with what seems like a never-ending stream of requests from sponsors and clients. A quick mind, a personable attitude, and a good deal of energy are necessary to keep up with all the work. Sarah Hollingsworth works in public relations at Talladega Superspeedway and has provided 10 reasons you should choose to practice PR in the sports sector.



Leaders exert significant influence on the success, future and image of their profession. Yet, only a few PR studies have explored this important topic.

One goal of the Plank Center is to build a research-based foundation of knowledge regarding the values, qualities and dimensions of excellent leadership, mentorship and diversity and inclusion in PR.