10 Reasons Corporations Should Embrace PR


In remarks at The Plank Center for Leadership in Public Relations’ annual John Koten Distinguished Lecture, Wendi Strong, executive vice president of enterprise affairs and chief communications officer for USAA, emphasized the importance of corporate character. Here are 10 takeaways on reasons why corporations should embrace PR.



Leaders exert significant influence on the success, future and image of their profession. Yet, only a few PR studies have explored this important topic.

One goal of the Plank Center is to build a research-based foundation of knowledge regarding the values, qualities and dimensions of excellent leadership, mentorship and diversity and inclusion in PR.