10 Qualities of Excellent Public Relations Leaders


The Plank Center’s mission is to help develop and recognize outstanding public relations leaders, role models and mentors to advance ethical public relations in an evolving, global society. The Center has worked to achieve its mission by advancing knowledge of leadership values and skills in the profession. In our video series, we asked public relations experts what qualities are the most valued of excellent leaders in public relations. Here’s what they suggested.


Leaders exert significant influence on the success, future and image of their profession. Yet, only a few PR studies have explored this important topic.

One goal of the Plank Center is to build a research-based foundation of knowledge regarding the values, qualities and dimensions of excellent leadership, mentorship and diversity and inclusion in PR.