10 Proverbs for Running a Student PR Firm


The Plank Center proudly presents 10 Proverbs for Running a Student PR Firm- How to do Real Work for Real Clients by Educator Fellow, Jeffrey (Jeff) A. Ranta. Working as an instructor and faculty advisor at the University of South Carolina, Ranta teaches within the areas of journalism and mass communications. He completed his Educator Fellowship with ESPN in 2014.

Ranta began his professional career in the navy before transitioning into agency work then academia.  His research interests are public relations metrics, emerging technologies and entrepreneurship, alternative energy/transportation, restaurant and hospitality, public affairs (international and domestic policies and national defense), integrated marketing communications, media and entertainment (reality television) and military history and public affairs.

Jeff Ranta

Our Mission

The Plank Center’s mission is to help develop and recognize outstanding diverse public relations leaders, role models and mentors to advance ethical public relations in an evolving, global society. The Center works to achieve its mission by:

Advancing knowledge of leadership values and skills in the profession;

Supporting research, teaching, service, and professional educational efforts that help develop diverse, responsible and trustworthy leaders;

Bridging the interests and vision of the practice and education; and

Collaborating with other groups and associations to nurture the ethical and effective practice of public relations.