10 Pieces of Advice for Students Studying PR


Dr. William Gonzenbach is far from being a rookie in the PR field. Professor Gonzenbach not only teaches in the Advertising and PR department at the University of Alabama, but he is also a Plank Center Fellow. Gonzenbach shares 10 essential pieces of advice for PR students.

Bill Gonzenbach


Leaders exert significant influence on the success, future and image of their profession. Yet, only a few PR studies have explored this important topic.

One goal of the Plank Center is to build a research-based foundation of knowledge regarding the values, qualities and dimensions of excellent leadership, mentorship and diversity and inclusion in PR.