10 Pieces of Advice for Students Studying PR

 

Dr. William Gonzenbach is far from being a rookie in the PR field. Professor Gonzenbach not only teaches in the Advertising and PR department at the University of Alabama, but he is also a Plank Center Fellow. Gonzenbach shares 10 essential pieces of advice for PR students.

Bill Gonzenbach

Research

Leaders exert significant influence on the success, future and image of their profession. Yet, only a few PR studies have explored this important topic.

One goal of the Plank Center is to build a research-based foundation of knowledge regarding the values, qualities and dimensions of excellent leadership, mentorship and diversity and inclusion in PR.