“Much has been said and written to help PR professionals better understand the importance of ethical practice in his or her work. But little outside the classroom is available for the new or soon-to-be-new professional to prepare him or her for real life.”
Heather Harder, 2015–2016 Immediate Past President, is a 2014 graduate of Elon University with bachelor of arts in strategic communications. Post-graduation, she began her career as a public affairs account coordinator at Capstrat, a Raleigh-based agency in the Ketchum network.
Heather says, “Stakeholders support organizations they trust. Ethics bridges the gap from business to partner.” To help you bridge that gap or to prepare you for real life, here’s 10 Ethical Practices to Remember.